Soul Jump is King Bee’s original entertainment brand — a music-fuelled animated universe blending comedy, original characters, immersive storytelling and live audience participation into one high-energy experience. Designed for modern families and young audiences, Soul Jump combines the emotional connection of great animated storytelling with the excitement of live performance, music culture and interactive worlds audiences can truly step inside. From animated content and original music to immersive live experiences and future digital platforms, Soul Jump is being built as a bold new entertainment IP designed to make audiences laugh, move, sing and feel part of the adventure.