Funkadelic Animated Music Video
King Bee had the great pleasure of winning the honour of animating Boy George’s latest animated music video.
King Bee’s creative director Martyn Niman met the legend at the outset of the project to discuss creative ideas for the video. The track also features another legendary George – Parilament’s George Clinton – known to many as the king of funk. it all started with the sketched storyboard below from the theme ‘a stay-puffed Love marshmallow man George Clinton with psychedelic dreadlocks’ growing and destroying all wars!
Pretty wild as a loose concept admittedly but mixing this with a retro 1960s peace illustration style shared from a wealth of PInterest references images George had gathered.
We started initially producing the video with a flat 2d pop-art style with a carefully chosen colour palette with the vibe that seemed to match the aesthetic references. Within the very organic creative process, King Bee later enhanced the style of the illustrations and peach quotations to be even more closely matched to the poster art and early LP designs with more detailed illustrations that gives the video a solid art direction that works a treat!
We are rather proud of the results which admittedly is probably the most psychedelic thing we’ve ever worked on! Summing it up – We really pushed the look and feel to the limits on this production to create something with the impact you’d expect for our talented icon:
