my boy lollypop
3D Animated Music Video Case Study

Purple Lion Entertainment’s director Esther Jones approached King Bee looking for an animation studio to create the character, identity and music video for a new animated female artist that’s debut single is called ‘My Boy Lollipop’ (A new version of an international hit song by Millie Small). King Bee created the character calling her ‘Fizzy’ to get across her off-beat fun personality.

The idea for the music video was again in the hands of King Bee’s directors Jamie and Martyn Niman. The idea was to appeal to teenagers, parents and anyone who fondly remembers the original song. The idea of an unrequited love of a waitress in a boring day job was chosen as a setting anyone could relate to. Fizzy’s fantasies could be super-colourful and elaborate whilst the real world would be an exaggerated dull monochrome setting.

King Bee mixed flash 2d overlay sweet effects over the 3d animated video with the rap sequence at the end including a fully animated flash 2d sequence full of sweets and rainbows!

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