Acdc
mixed media 2d music video animation

Other Clips: 1, 2

This is a 2nd in a number of projects King Bee Animation produced for the band ACDC on their DVD menus. Music Marketing agency, Metropolis Group required a 'treasure hunt' themed DVD menu which was hand painted in a style reminiscent of early 'Rupert the Bear' annuals in an appealing and imagina- tive children's illustrated, hand painted style.

King Bee fused stunning hand painted artwork for 100s of hand painted elements with slick motion graphics to create a highly dense and immersive journey into a painted world of a treasure map, luxuriously taking the user into different areas within the DVD & Blu-Ray menu for ACDC's up and coming album..

The sensitive mood of the film dictated a realistic and subtle style of animation that needed to feel believable and captivating. King Bee produced banksy style animation of the graffiti characters, complete with spray paint fx and composited them into the live-action footage with the help of Zeroh and MJ Post to produce a truly captivating 2 minutes of footage.

Other Clips: 1, 2