Madness
Birthday Event Animation Case Study

Event Management company ‘Launch Pad Events’ got in touch with King Bee with a very unusual brief. A wealthy CEO of a London Investment banking company’s business partner was throwing a surprise 40th birthday party for the company’s director.

As part of a huge birthday event - Madness the band (the client’s favourite band) were to play live. The client wanted a day in the life of the director in a Terry Gilliam Monty Python flash animated cut-out collage style. The end result headed up by Kevin Baldwin - King Bee’s 2D animation director was an 8 and a half minute film with the hilarious script co written between King Bee and the client that included a professional voice actor playing the director as an Ali G type of character along with the improvised humour from the directors’ family and friends.

The last line in the animation had the director’s wife exclaim, “Madness!” and the director responded “No - This is Madness!” and Madness started playing from behind a curtain - Quite a party!