Fine Group
Animated 3d CGI Logo animation

Glow Films were producing a live action corporate video for their client the Fine Group, and required a unique 3d animated ident that would communicate Fine Group’s multi-faceted Fixing and binding services in a unique and memorable way.

King Bee worked with Glow on the concept of bring light diamonds working together and making The word ‘FINE’ utilising some of the central processes that the Fine Group’s companies specialise in.
From sewing light around the edges of the words to cutting out light from under the mould of the word ‘Fine’ King Bee created some extremely fine animation (excuse the pun!) and delivered this Strong branding animation that both reflects the brand’s diverse services as well as looking striking and memorable as an animated ident.

The key was to get across the ‘feeling’ of the brand in an elegant and stylish way.