King Bee was approached by New York based Ring tones company ‘Bling Loud’in to create a funky 3d advert to promote their ringtones download portal. They spotted one of King Bee’s short films called ‘Play Dead’ and fell in love with the 2 quirky animated dogs and asked for a TV advert to feature them promoting their site.
King Bee were given the brief to both come up with a cool idea that sold the product and could be a downloadable fun sketch that teens would text a number to get the movie.
Jamie and Martyn Niman (King Bee’s creative and animation directors) conceived the idea of the 2 dogs grooving to the music of the ring tones and the smaller dog enjoying it so much that he breaks wind - the client loved it and Jamie and Martyn directed the animation of this quirky 3d commercial with extra text effects animated in flash..