King Bee worked with Glow on the concept of bring light diamonds working together and making the word ‘FINE’ utilising some of the central processes that the Fine Group’s companies specialise in.

From sewing light around the edges of the words to cutting out light from under the mould of the word ‘Fine’ King Bee created some extremely fine animation (excuse the pun!) and delivered this strong branding animation that both reflects the brand’s diverse services as well as looking striking
And memorable as an animated ident.